Case Study: Diasorin Social Media Strategy

Eager to learn how Diasorin is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Diasorin.

Continue reading to find out!

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Diasorin is a global leader in the field of in vitro diagnostics, providing innovative solutions to laboratories and healthcare professionals worldwide. With headquarters located in Italy, the company has a strong presence in over 160 countries, catering to diverse clients in the healthcare industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Diasorin has been successful in leveraging various platforms to engage with its target audience effectively. The company regularly shares informative and educational content related to their products and diagnostics solutions. Their posts often highlight the importance of accurate and timely diagnostic testing, showcasing the impact it can have on patient care and outcomes.

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After: Diasorin's Successful Social Media Strategy

Additionally, Diasorin utilizes social media to promote its participation in industry events, conferences, and webinars. This helps them establish their thought leadership and create networking opportunities within the healthcare community. By sharing updates from these events, Diasorin effectively demonstrates its commitment to staying at the forefront of diagnostic innovations.


However, there are a few areas where Diasorin's social media strategy could be improved. Firstly, the company could benefit from actively engaging with their followers by responding to comments and questions in a timely manner. This would not only help in building strong relationships with customers but also foster a sense of community around the brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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