Case Study: Deere Social Media Strategy

Eager to learn how Deere is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Deere.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Deere & Company, commonly known as John Deere, is a multinational corporation based in the United States. Headquartered in Moline, Illinois, it operates in over 180 countries, making it a global player in the agriculture, construction, forestry, and landscaping industries.

Before: The Challenges of Social Media Marketing

On social media, Deere has successfully leveraged its strong brand presence to engage with its target audience. One notable aspect of the company's social media marketing strategy is its focus on showcasing real-life experiences and user-generated content. By encouraging customers to share their stories and experiences with Deere products, the company effectively creates a community of loyal brand advocates.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Deere's Successful Social Media Strategy

Deere's social media channels have also excelled in providing valuable educational content to its followers. Through informative videos, blog posts, and interactive guides, the company has positioned itself as an expert in the field, helping customers make informed decisions about their machinery and equipment needs.

Conclusion

However, there are areas where Deere could enhance its social media marketing strategy. Firstly, the company could benefit from diversifying its content formats to cater to different preferences. Incorporating more interactive elements such as polls, quizzes, and live videos could further boost engagement and encourage active participation from followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video