📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Dechra Social Media Strategy

Eager to learn how Dechra is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dechra.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dechra Pharmaceuticals PLC is a global veterinary pharmaceutical company headquartered in Northwich, Cheshire, United Kingdom. With operations in over 40 countries, Dechra specializes in the development, manufacture, and distribution of high-quality pharmaceuticals and related products for veterinarians and pet owners.

Before: The Challenges of Social Media Marketing

On social media, Dechra has adopted an effective marketing strategy to engage with their target audience and build a strong online presence. Here are some of the commendable aspects of their approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dechra's Successful Social Media Strategy

1. Engaging content: Dechra uses social media platforms like Facebook, Twitter, and Instagram to share informative and engaging content related to animal health and well-being. They regularly post articles, videos, and infographics that educate pet owners and veterinary professionals, creating value and establishing themselves as experts in the field.

Conclusion

2. Customer interaction: Dechra actively interacts with their audience on social media by promptly responding to queries, comments, and messages. This two-way communication helps build trust and a loyal community of followers who feel heard and supported by the company.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video