Case Study: Dechra Social Media Strategy
Eager to learn how Dechra is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dechra.
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Introduction
Dechra Pharmaceuticals PLC is a global veterinary pharmaceutical company headquartered in Northwich, Cheshire, United Kingdom. With operations in over 40 countries, Dechra specializes in the development, manufacture, and distribution of high-quality pharmaceuticals and related products for veterinarians and pet owners.
Before: The Challenges of Social Media Marketing
On social media, Dechra has adopted an effective marketing strategy to engage with their target audience and build a strong online presence. Here are some of the commendable aspects of their approach:
After: Dechra's Successful Social Media Strategy
1. Engaging content: Dechra uses social media platforms like Facebook, Twitter, and Instagram to share informative and engaging content related to animal health and well-being. They regularly post articles, videos, and infographics that educate pet owners and veterinary professionals, creating value and establishing themselves as experts in the field.
Conclusion
2. Customer interaction: Dechra actively interacts with their audience on social media by promptly responding to queries, comments, and messages. This two-way communication helps build trust and a loyal community of followers who feel heard and supported by the company.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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