Case Study: De' Longhi Social Media Strategy
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Introduction
De'Longhi is a leading Italian small appliance manufacturer specializing in home and kitchen appliances. With its headquarters in Treviso, Italy, De'Longhi caters to clients worldwide, holding a strong presence in countries like the United States, United Kingdom, Germany, and Australia.
Before: The Challenges of Social Media Marketing
On social media, De'Longhi implements an effective marketing strategy that allows them to engage with their target audience and build brand loyalty. Their strategy involves the following key elements.
After: De' Longhi's Successful Social Media Strategy
1. Quality content creation: De'Longhi regularly shares visually appealing and informative content on social media platforms. They showcase their products in action, providing customers with useful tips and tricks, recipe ideas, and inspiration for their homes. This approach helps to keep followers engaged and encourages them to share their experiences with De'Longhi appliances.
Conclusion
2. Influencer collaborations: De'Longhi leverages the power of influencer marketing to reach a wider audience and enhance brand awareness. They collaborate with various influencers who share their passion for food, coffee, and home appliances. These influencers create engaging content around De'Longhi products, showcasing their functionality and benefits to their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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