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Case Study: De' Longhi Social Media Strategy

Eager to learn how De' Longhi is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for De' Longhi.

Continue reading to find out!

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Introduction

De'Longhi is a leading Italian small appliance manufacturer specializing in home and kitchen appliances. With its headquarters in Treviso, Italy, De'Longhi caters to clients worldwide, holding a strong presence in countries like the United States, United Kingdom, Germany, and Australia.

Before: The Challenges of Social Media Marketing

On social media, De'Longhi implements an effective marketing strategy that allows them to engage with their target audience and build brand loyalty. Their strategy involves the following key elements.

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After: De' Longhi's Successful Social Media Strategy

1. Quality content creation: De'Longhi regularly shares visually appealing and informative content on social media platforms. They showcase their products in action, providing customers with useful tips and tricks, recipe ideas, and inspiration for their homes. This approach helps to keep followers engaged and encourages them to share their experiences with De'Longhi appliances.

Conclusion

2. Influencer collaborations: De'Longhi leverages the power of influencer marketing to reach a wider audience and enhance brand awareness. They collaborate with various influencers who share their passion for food, coffee, and home appliances. These influencers create engaging content around De'Longhi products, showcasing their functionality and benefits to their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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