Case Study: DBS Group Social Media Strategy

Eager to learn how DBS Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for DBS Group.

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DBS Group is a leading financial services group in Asia, with headquarters in Singapore. The company operates in several countries, including Singapore, Hong Kong, China, Taiwan, and India. Its primary focus is on providing banking and financial services to individuals, SMEs, and large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, DBS Group has implemented several positive strategies to engage with its target audience effectively. Firstly, the company has established a strong presence on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This multi-platform approach enables DBS Group to reach a wider range of clients and potential customers.

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After: DBS Group's Successful Social Media Strategy

Secondly, DBS Group uses social media to showcase its commitment to corporate social responsibility. The company often shares updates on its sustainability initiatives, such as efforts to promote environmental conservation and financial literacy. By aligning their brand with these causes, DBS Group enhances its reputation and attracts socially-conscious clients.


Moreover, DBS Group actively interacts with its followers by responding to comments, inquiries, and feedback on social media. This level of engagement helps to build trust and foster positive relationships with existing and potential customers. Additionally, the company frequently shares informative content like articles and videos relating to financial insights and banking services, positioning themselves as a valuable source of information for their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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