📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Datadog Social Media Strategy

Eager to learn how Datadog is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Datadog.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Datadog is a leading monitoring and analytics platform that helps businesses gain valuable insights into their digital infrastructure. With headquarters in New York City, Datadog serves clients worldwide, operating in countries such as the United States, Europe, Asia, and Australia. Its services cater to a broad range of clients, including technology companies, e-commerce platforms, financial institutions, and more.

Before: The Challenges of Social Media Marketing

On social media platforms, Datadog has developed an effective marketing strategy that brings numerous benefits to the company. Firstly, they actively engage with their audience by regularly sharing relevant and insightful content. Their posts cover a wide range of topics, including industry trends, best practices, and product updates. By providing their followers with valuable information, Datadog demonstrates its expertise and establishes itself as a thought leader in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Datadog's Successful Social Media Strategy

Secondly, Datadog has a strong presence across various social media channels. They effectively leverage platforms such as Twitter, LinkedIn, and YouTube to reach and engage with their target audience. Through carefully crafted content and engaging visuals, they effectively communicate their brand message and value proposition to potential customers.

Conclusion

Additionally, Datadog excels at user-generated content. They encourage their community to share their experiences, case studies, and success stories using the hashtag #datadoglove. By showcasing real-life examples of how Datadog has helped businesses improve their operations and solve complex challenges, they build trust and credibility among their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video