Case Study: Dassault Aviation Social Media Strategy

Eager to learn how Dassault Aviation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dassault Aviation.

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Dassault Aviation is a leading aerospace company with its headquarters in France. The company has a global presence, serving clients in various countries including the United States, India, and Brazil. Known for its expertise in the design and production of military and business aircraft, Dassault Aviation primarily addresses defense organizations, commercial airlines, and business jet operators.

Before: The Challenges of Social Media Marketing

On social media, Dassault Aviation has successfully established a strong online presence. Utilizing platforms such as Twitter, Facebook, Instagram, and LinkedIn, the company effectively engages with its target audience. Dassault Aviation regularly shares updates on its latest projects, technological advancements, and industry trends. By showcasing its expertise and showcasing the capabilities of its aircraft, the company maintains a solid reputation among its followers.

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After: Dassault Aviation's Successful Social Media Strategy

Furthermore, Dassault Aviation fosters a sense of community by actively encouraging user-generated content. Through contests and campaigns, the company invites enthusiasts, customers, and aviation professionals to share their experiences and perspectives. This approach not only strengthens the bond with existing customers but also attracts new prospects. By promoting user-generated content, Dassault Aviation displays its commitment to customer satisfaction and builds trust in its products and services.


While Dassault Aviation has seen success in its social media marketing endeavors, there are areas where improvement could be made. Firstly, the company can increase its engagement with followers by responding promptly to queries, comments, and messages. This would foster a sense of personal connection and enhance the overall customer experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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