Case Study: Daseke Social Media Strategy
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Introduction
Daseke is a leading transportation and logistics company headquartered in Addison, Texas, USA. With operations across North America, including Canada and Mexico, Daseke caters to a diverse range of clients in industries such as construction, heavy machinery, energy, and manufacturing.
Before: The Challenges of Social Media Marketing
Social media has become an integral part of Daseke's marketing strategy, allowing the company to engage with its target audience and build brand awareness. Here are some commendable aspects of Daseke's social media presence:
After: Daseke's Successful Social Media Strategy
1. Active Presence: Daseke maintains an active presence on popular social media platforms like Twitter, LinkedIn, and YouTube. By regularly posting updates, industry news, and engaging content, they ensure that their followers stay informed and connected.
Conclusion
2. Industry Thought Leadership: Daseke leverages its social media channels to position itself as an industry thought leader. Through informative blog posts, articles, and videos, they share valuable insights and expertise related to transportation and logistics. This establishes Daseke as a reliable source of information, thereby increasing its credibility among clients and industry peers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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