📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Daseke Social Media Strategy

Eager to learn how Daseke is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Daseke.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Daseke is a leading transportation and logistics company headquartered in Addison, Texas, USA. With operations across North America, including Canada and Mexico, Daseke caters to a diverse range of clients in industries such as construction, heavy machinery, energy, and manufacturing.

Before: The Challenges of Social Media Marketing

Social media has become an integral part of Daseke's marketing strategy, allowing the company to engage with its target audience and build brand awareness. Here are some commendable aspects of Daseke's social media presence:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Daseke's Successful Social Media Strategy

1. Active Presence: Daseke maintains an active presence on popular social media platforms like Twitter, LinkedIn, and YouTube. By regularly posting updates, industry news, and engaging content, they ensure that their followers stay informed and connected.

Conclusion

2. Industry Thought Leadership: Daseke leverages its social media channels to position itself as an industry thought leader. Through informative blog posts, articles, and videos, they share valuable insights and expertise related to transportation and logistics. This establishes Daseke as a reliable source of information, thereby increasing its credibility among clients and industry peers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video