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Case Study: Daktronics Social Media Strategy

Eager to learn how Daktronics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Daktronics.

Continue reading to find out!

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Daktronics is a global leader in electronic display systems and digital signage solutions. Headquartered in Brookings, South Dakota, it serves clients in over 100 countries worldwide. With a wide range of products and services, Daktronics caters to various industries such as sports, transportation, education, and retail.

Before: The Challenges of Social Media Marketing

On social media, Daktronics has successfully established a strong presence by implementing several effective strategies. Firstly, they actively engage with their audience by sharing informative and visually appealing content. Their posts often feature captivating images and videos of their innovative display solutions in action, which helps attract and retain the attention of their target audience.

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After: Daktronics's Successful Social Media Strategy

Secondly, the company consistently provides valuable insights and industry updates through their social media channels. They frequently share relevant articles, reports, and case studies, positioning themselves as industry thought leaders. This not only helps build trust and credibility among their followers but also showcases their expertise in the field.


Daktronics also excels in interacting with their audience on social media platforms. They promptly respond to customer inquiries, provide personalized assistance, and offer quick solutions to any issues raised. This level of responsiveness and attentiveness helps foster a positive brand image and enhances customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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