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Case Study: Daikin Social Media Strategy

Eager to learn how Daikin is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Daikin.

Continue reading to find out!

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Daikin is a multinational air conditioning manufacturing company that is headquartered in Osaka, Japan. With a presence in over 150 countries, Daikin caters to a wide range of clients including residential, commercial, and industrial sectors. Known for their innovative and energy-efficient products, Daikin has successfully established itself as a leader in the HVAC industry.

Before: The Challenges of Social Media Marketing

On social media, Daikin has adopted a proactive approach to engage with their audience and build brand loyalty. One of the key strengths of their social media marketing strategy is their consistent and valuable content. Daikin regularly shares informative articles, videos, and tips related to air conditioning, indoor air quality, and energy efficiency. This not only establishes their expertise in the industry but also provides useful information to their followers.

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After: Daikin's Successful Social Media Strategy

In addition to educational content, Daikin also leverages social media platforms to showcase their products and services. They frequently share product demonstrations and highlight their unique features, helping potential customers make informed decisions. Moreover, Daikin actively encourages user-generated content by sharing customer testimonials and reviews, fostering a sense of trust and credibility.


However, there are a few areas where Daikin could enhance their social media marketing strategy. Firstly, they can improve their engagement with followers by responding to comments, questions, and messages in a timely manner. This would not only show that they value their customers' opinions but also help in building stronger relationships with their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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