📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Dah Sing Financial Social Media Strategy

Eager to learn how Dah Sing Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dah Sing Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dah Sing Financial Holdings Limited is a prominent financial services group headquartered in Hong Kong. With a strong presence in Hong Kong and mainland China, it caters to a diverse range of clients including individuals, corporations, and small businesses.

Before: The Challenges of Social Media Marketing

On social media, Dah Sing Financial excels in several areas. Firstly, the company effectively utilizes various platforms such as Facebook, Twitter, and LinkedIn to engage with its target audience. By maintaining an active presence on these platforms, Dah Sing Financial ensures that its clients and potential customers stay informed about the latest financial news, product updates, and exclusive offers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dah Sing Financial's Successful Social Media Strategy

Additionally, Dah Sing Financial understands the importance of visual content and incorporates it into their social media strategy. The company consistently shares eye-catching visuals, including infographics and videos, which help to convey complex financial information in a more easily digestible format. This approach not only captures the audience's attention but also enhances brand recognition and user engagement.

Conclusion

Furthermore, Dah Sing Financial leverages social media as a customer service tool. The company actively responds to queries, complaints, and feedback from customers through social media channels. By promptly addressing customer concerns, they demonstrate their commitment to providing excellent service and maintaining a positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video