Case Study: Dabur Social Media Strategy

Eager to learn how Dabur is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dabur.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Dabur is a well-known consumer goods company headquartered in India. With a presence in over 100 countries, Dabur caters to a diverse range of clients, offering products in the healthcare, personal care, and food segments.

Before: The Challenges of Social Media Marketing

On social media, Dabur has successfully implemented various strategies that have benefited both the company and its customers. Firstly, Dabur leverages social media platforms to engage with its target audience effectively. Through creative and interactive content, they strive to build brand loyalty and increase customer satisfaction. By actively responding to queries and feedback, Dabur creates a sense of trust and reliability among its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dabur's Successful Social Media Strategy

Secondly, Dabur utilizes social media platforms to educate and inform their audience regarding the benefits and usage of their products. They share useful tips, DIY remedies, and informative videos that not only help consumers make informed choices but also position Dabur as an expert in their industry.


Additionally, Dabur actively collaborates with influencers and online communities to extend its reach and connect with a wider audience. By partnering with well-known personalities and micro-influencers, they tap into existing fan bases, gaining exposure and credibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video