📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: D.R. Horton Social Media Strategy

Eager to learn how D.R. Horton is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for D.R. Horton.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

D.R. Horton, founded in 1978, is one of the largest home construction companies in the United States. With its headquarters in Arlington, Texas, the company operates in various countries including Canada and Mexico. D.R. Horton primarily caters to individuals and families in the market for new homes.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, D.R. Horton has adopted some effective strategies. Firstly, the company maintains an active presence on major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This allows them to engage with a wide audience and establish an online community of prospective homebuyers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: D.R. Horton's Successful Social Media Strategy

Secondly, D.R. Horton regularly shares visually appealing content on social media. They frequently showcase their home designs, highlighting the quality and features of their properties. This approach helps potential buyers envision themselves in their dream homes and fosters a sense of excitement.

Conclusion

Moreover, the company effectively leverages user-generated content. They encourage homeowners to share their positive experiences and showcase their new homes on social media using specific hashtags. This not only serves as social proof but also allows D.R. Horton to benefit from the organic reach generated by user-generated content.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video