Case Study: Curtiss-Wright Social Media Strategy
Eager to learn how Curtiss-Wright is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Curtiss-Wright.
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Introduction
Curtiss-Wright Corporation is a global engineering company headquartered in Davidson, North Carolina, United States. With a rich history spanning more than 90 years, Curtiss-Wright serves customers in various industries, including defense, aerospace, power generation, and general industrial markets. They have a strong presence in countries such as the United States, Canada, the United Kingdom, and Belgium, among others.
Before: The Challenges of Social Media Marketing
Curtiss-Wright's social media marketing strategy has proven to be effective in engaging with their target audience and showcasing their expertise. Here are some commendable aspects of their approach:
After: Curtiss-Wright's Successful Social Media Strategy
1. Interactive Content: One of the strengths of Curtiss-Wright's social media presence is their commitment to delivering interactive and engaging content. They regularly share videos, visuals, and infographics that effectively communicate complex engineering concepts in a simplified manner. This approach helps them capture the attention of their audience and generate meaningful discussions.
Conclusion
2. Thought Leadership: Curtiss-Wright consistently positions itself as a thought leader in the industries it serves. They frequently share industry insights, articles, and research studies, highlighting their expertise and knowledge. By offering valuable content, they establish credibility and reinforce their position as a trusted resource in the engineering field.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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