Case Study: Cullen/Frost Bankers Social Media Strategy

Eager to learn how Cullen/Frost Bankers is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cullen/Frost Bankers.

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Cullen/Frost Bankers is a leading financial institution headquartered in San Antonio, Texas. With a strong presence in the United States, particularly in Texas, it addresses a diverse range of clients including individuals, small businesses, and corporations.

Before: The Challenges of Social Media Marketing

On social media, Cullen/Frost Bankers has implemented several effective strategies to engage and connect with its audience. Firstly, the company maintains an active presence on multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a wider audience and cater to different user preferences.

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After: Cullen/Frost Bankers's Successful Social Media Strategy

Moreover, Cullen/Frost Bankers emphasizes providing valuable and educational content to its followers. Their social media posts often include financial tips, advice on money management, and updates on banking services. By offering valuable insights, they position themselves as a reliable source of financial information and build trust with their audience.


Another positive aspect of their social media strategy is their focus on community involvement. Cullen/Frost Bankers regularly highlights local events, partnerships, and initiatives on their social media platforms. By showcasing their commitment to the communities they serve, they successfully create a positive brand image and foster a sense of loyalty among their customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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