Case Study: Cullen/Frost Bankers Social Media Strategy

Eager to learn how Cullen/Frost Bankers is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cullen/Frost Bankers.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cullen/Frost Bankers is a leading financial institution headquartered in San Antonio, Texas. With a strong presence in the United States, particularly in Texas, it addresses a diverse range of clients including individuals, small businesses, and corporations.

Before: The Challenges of Social Media Marketing

On social media, Cullen/Frost Bankers has implemented several effective strategies to engage and connect with its audience. Firstly, the company maintains an active presence on multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a wider audience and cater to different user preferences.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cullen/Frost Bankers's Successful Social Media Strategy

Moreover, Cullen/Frost Bankers emphasizes providing valuable and educational content to its followers. Their social media posts often include financial tips, advice on money management, and updates on banking services. By offering valuable insights, they position themselves as a reliable source of financial information and build trust with their audience.

Conclusion

Another positive aspect of their social media strategy is their focus on community involvement. Cullen/Frost Bankers regularly highlights local events, partnerships, and initiatives on their social media platforms. By showcasing their commitment to the communities they serve, they successfully create a positive brand image and foster a sense of loyalty among their customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video