Case Study: CubeSmart Social Media Strategy
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Introduction
CubeSmart is a leading self-storage real estate investment trust (REIT) with operations in the United States. Headquartered in Malvern, Pennsylvania, CubeSmart primarily serves individual and business customers across 37 states. With its focus on providing clean, secure, and accessible storage solutions, CubeSmart caters to a wide range of clients seeking storage options for various purposes.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, CubeSmart excels in several areas. Firstly, the company maintains an active and engaging presence on popular social platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Through regular posting and interaction with followers, CubeSmart effectively creates a sense of community, fostering a loyal online customer base.
After: CubeSmart's Successful Social Media Strategy
Another commendable aspect of CubeSmart's social media strategy is its emphasis on customer-centric content. The company consistently shares storage and organizational tips, packing guides, and moving advice, demonstrating a genuine interest in helping customers throughout their storage journey. By offering valuable information and addressing common concerns, CubeSmart positions itself as a reliable resource and trusted partner.
Conclusion
CubeSmart also takes advantage of user-generated content (UGC) to enhance its social media presence. Through campaigns that encourage customers to share their storage experiences and photos using specific hashtags, the company showcases real-life stories and creates a sense of authenticity. Leveraging UGC not only strengthens customer relationships but also encourages brand advocacy as people share positive experiences with their networks.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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