Case Study: CTS Corporation Social Media Strategy

Eager to learn how CTS Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CTS Corporation.

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CTS Corporation is a global technology company that specializes in designing and manufacturing advanced electronic components and sensors. With headquarters in the United States, the company operates in various countries around the world, including China, India, Mexico, and Germany. CTS Corporation primarily caters to clients in the automotive, industrial, medical, and communications sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, CTS Corporation has successfully employed several strategies to engage and connect with its audience. One notable aspect of their approach is their commitment to providing valuable and informative content. Through their social media channels, CTS Corporation regularly shares industry insights, product updates, and relevant news articles. By sharing such content, they position themselves as thought leaders and build trust with their followers.

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After: CTS Corporation's Successful Social Media Strategy

Another positive aspect of CTS Corporation's social media marketing strategy is its focus on building a strong online community. Through their profiles on platforms like LinkedIn, Twitter, and Facebook, the company actively engages with their audience by responding to comments, addressing queries, and fostering meaningful conversations. This approach helps in establishing a sense of connectivity and encourages followers to interact with the brand.


However, there are a few areas where CTS Corporation could improve their social media marketing strategy. Firstly, it would be beneficial for the company to diversify its content formats. While their written posts are informative, incorporating visual and interactive content, such as videos, infographics, and polls, can help grab attention and increase engagement from their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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