📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: CSN Mineração Social Media Strategy

Eager to learn how CSN Mineração is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CSN Mineração.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

CSN Mineração is a renowned mining company with its headquarters located in Brazil. With operations spanning across multiple countries, including Brazil, Chile, Argentina, Colombia, and the United States, the company caters to clients from various industries, such as steel, automotive, construction, and infrastructure.

Before: The Challenges of Social Media Marketing

On social media platforms, CSN Mineração demonstrates a strong presence and a well-rounded marketing strategy. This has allowed the company to effectively engage with its target audience and strengthen its brand image. Here are some of the commendable practices they employ:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CSN Mineração's Successful Social Media Strategy

1. Engaging content: CSN Mineração regularly shares informative and engaging content related to their industry. This includes updates about their mining operations, technological advancements, sustainability initiatives, and market insights. By providing valuable content, the company not only educates its audience but also establishes itself as a thought leader in the industry.

Conclusion

2. Visual storytelling: The company effectively utilizes visual elements on social media platforms to engage its audience. Through striking images and compelling videos, CSN Mineração showcases its mining processes, infrastructure, and the positive impact it has on local communities. This visual storytelling allows the audience to connect with the company on an emotional level and understand its commitment to responsible mining practices.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video