📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Crompton Social Media Strategy

Eager to learn how Crompton is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Crompton.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Crompton is a multinational company with its headquarters in Mumbai, India. Operating in over 60 countries, it primarily addresses clients in the consumer durables industry, offering a wide range of products including lighting solutions, fans, and appliances.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Crompton has successfully implemented several strategies that have helped them build a strong online presence and engage with their customers effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Crompton's Successful Social Media Strategy

Firstly, Crompton consistently creates and shares high-quality content across various social media platforms. From informative articles and how-to videos to engaging graphics and customer testimonials, they ensure their content is relevant and valuable to their target audience.

Conclusion

Secondly, the company actively encourages customer participation and interaction on social media. They run contests, promotions, and surveys, allowing customers to share their experiences, opinions, and preferences. This not only strengthens customer relationships but also provides valuable insights for product development and improvement.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video