Case Study: CRISIL Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
CRISIL is a leading global analytics company that provides ratings, research, and risk and policy advisory services, catering to clients across various sectors. Headquartered in Mumbai, India, CRISIL operates in several countries including the United States, the United Kingdom, Argentina, Poland, and China. Its diverse client base comprises financial institutions, corporates, and governments, making it a prominent player in the financial services industry.


After: CRISIL's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
CRISIL has effectively utilized social media platforms to engage with its stakeholders and strengthen its brand presence. The company consistently shares insightful research reports, ratings updates, and industry news on its social media channels, fostering thought leadership in the financial sector. By providing valuable content in an easily accessible manner, CRISIL establishes itself as a go-to source for industry-related information.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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