📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Covenant Logistics Social Media Strategy

Eager to learn how Covenant Logistics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Covenant Logistics.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Covenant Logistics is a reputable transportation and logistics company that operates in multiple countries. With its headquarters based in the United States, Covenant Logistics primarily serves clients in North America and focuses on providing comprehensive and reliable supply chain solutions.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Covenant Logistics has successfully embraced various strategies to engage with its target audience and build a strong online presence. Here are some notable highlights of their approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Covenant Logistics's Successful Social Media Strategy

Firstly, Covenant Logistics consistently produces high-quality and engaging content across its social media platforms. Their posts include a mix of industry news, informative articles, and visually appealing graphics, ensuring that their audience receives relevant and valuable information.

Conclusion

Secondly, the company actively interacts with its followers by responding promptly to comments, messages, and inquiries. This level of engagement helps foster trust and builds a sense of community among their social media followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video