Case Study: Coursera Social Media Strategy
Eager to learn how Coursera is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Coursera.
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Introduction
Coursera is a leading online education platform that offers a wide range of courses from top universities and organizations around the world. Founded in 2012, Coursera has established a strong presence in over 190 countries, with its headquarters located in Mountain View, California. The company primarily addresses individuals seeking to enhance their knowledge and skills through online learning.
Before: The Challenges of Social Media Marketing
On social media, Coursera has implemented a comprehensive marketing strategy that effectively engages its target audience and promotes its educational offerings. Here are some of the notable aspects of their social media approach:
After: Coursera's Successful Social Media Strategy
1. Engaging Content: Coursera consistently produces high-quality and informative content on various social media platforms. They share snippets of course content, success stories of learners, and updates on new offerings. By providing valuable insights and thought-provoking material, Coursera keeps its audience engaged and interested in further exploration.
Conclusion
2. Interactive Community: Coursera actively cultivates a sense of community among its learners through social media. They encourage open discussions, facilitate peer-to-peer learning, and promote collaboration among learners. By fostering a supportive environment, Coursera allows its users to connect with like-minded individuals and enhance their educational experience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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