Case Study: Costamare Social Media Strategy

Eager to learn how Costamare is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Costamare.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Costamare is a global leader in container shipping, providing services to clients in over 20 countries worldwide. With its headquarters in Athens, Greece, Costamare serves a diverse range of clients, including shippers, cargo owners, and vessel charterers.

Before: The Challenges of Social Media Marketing

On social media, Costamare demonstrates its proactive approach to engaging with its audience, employing various strategies to enhance its online presence. One notable aspect of its social media marketing strategy is the frequent and relevant content it shares across platforms, keeping its followers well-informed about industry developments, company updates, and insightful articles.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Costamare's Successful Social Media Strategy

Costamare leverages visually appealing and on-brand graphics and images to captivate its audience and ensures consistency in its messaging across all social media channels. The company actively responds to comments, inquiries, and feedback from its followers, fostering a sense of trust and reliability. Moreover, Costamare utilizes social media to showcase its corporate social responsibility initiatives, highlighting the company's commitment to sustainable practices and community involvement.

Conclusion

However, there are areas where Costamare's social media marketing strategy can be further improved. Firstly, the company can expand its reach by exploring emerging platforms and tailoring its content to suit the preferences of different demographics. By diversifying its social media presence, Costamare would have the opportunity to engage with more potential clients and enhance its brand recognition.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video