Case Study: Corsair Gaming Social Media Strategy

Eager to learn how Corsair Gaming is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Corsair Gaming.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Corsair Gaming is a leading global company that focuses on providing high-quality gaming peripherals and hardware. With headquarters in the United States, the company has a strong presence in several countries, including Europe, Asia, and Australia. Corsair Gaming primarily caters to gaming enthusiasts and professional gamers, offering a wide range of products to enhance their gaming experience.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Corsair Gaming has made significant strides in effectively engaging with its target audience. One of the commendable aspects of their strategy is their emphasis on creating visually appealing and interactive content. Their social media platforms, such as Facebook, Twitter, and Instagram, are filled with eye-catching images and videos that showcase their products in action. This approach helps to capture the attention of gamers and highlights the features and capabilities of Corsair Gaming's offerings.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Corsair Gaming's Successful Social Media Strategy

Furthermore, Corsair Gaming actively encourages user-generated content by running competitions and campaigns that encourage their followers to share their gaming experiences with Corsair products. By featuring this content on their social media platforms, the company not only boosts user engagement but also creates a sense of community among its customers. This approach effectively builds brand loyalty and advocacy, as customers feel valued and recognized for their contribution.


While Corsair Gaming has implemented several successful strategies, there are areas where their social media marketing strategy could be improved. Firstly, establishing a consistent posting schedule would help to maintain a steady flow of content and prevent lulls in engagement. Consistency is key in social media, as it allows the brand to remain at the forefront of their audience's minds.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video