Case Study: Corning Social Media Strategy
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Introduction
Corning Incorporated is a multinational technology company headquartered in Corning, New York. With operations in over 26 countries worldwide, Corning addresses a diverse range of clients, including those in the consumer electronics, telecommunications, and life sciences industries.
Before: The Challenges of Social Media Marketing
On social media, Corning has successfully established a strong presence and utilizes various platforms to engage with its audience. One of the commendable aspects of their social media marketing strategy is their consistent and regular content updates. Corning frequently shares updates about their latest innovations, collaborative projects, and industry insights. By doing so, they keep their followers informed and engaged, establishing themselves as thought leaders in their respective industries.
After: Corning's Successful Social Media Strategy
Another positive aspect of Corning's social media strategy is their focus on visual storytelling. They effectively leverage videos, images, and infographics to showcase their products and highlight their capabilities. This approach not only captures the attention of their audience but also helps them effectively communicate complex technical information in a visually appealing manner.
Conclusion
Furthermore, Corning actively encourages user-generated content and fosters a sense of community among their followers. They frequently feature customer stories, testimonials, and user-generated images, which not only strengthens their brand credibility but also offers a more authentic and relatable experience for their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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