Before: The Challenges of Social Media Marketing
On the social media front, Copa Holdings has effectively utilized various platforms to engage with its audience and strengthen its brand presence. Through consistent and informative content, the company has successfully built a community of followers across Facebook, Twitter, Instagram, and LinkedIn. Copa Airlines frequently posts updates on flight offers, destinations, and travel tips, providing valuable information for users planning their journeys. By showcasing vibrant visuals and engaging videos, the company effectively captures the attention of travel enthusiasts and sparks their desire to explore new places.