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Case Study: Copa Holdings Social Media Strategy

Eager to learn how Copa Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Copa Holdings.

Continue reading to find out!

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Copa Holdings is a leading Latin American airline holding company headquartered in Panama City, Panama. It serves as the parent company for Copa Airlines and Wingo, catering to both domestic and international travelers across 80 destinations in 33 countries. With a focus on providing excellent customer service and a seamless travel experience, Copa Holdings targets a wide range of clients, including business travelers, tourists, and individuals connecting through the Americas.

Before: The Challenges of Social Media Marketing

On the social media front, Copa Holdings has effectively utilized various platforms to engage with its audience and strengthen its brand presence. Through consistent and informative content, the company has successfully built a community of followers across Facebook, Twitter, Instagram, and LinkedIn. Copa Airlines frequently posts updates on flight offers, destinations, and travel tips, providing valuable information for users planning their journeys. By showcasing vibrant visuals and engaging videos, the company effectively captures the attention of travel enthusiasts and sparks their desire to explore new places.

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After: Copa Holdings's Successful Social Media Strategy

Additionally, Copa Holdings actively interacts with its customers on social media platforms, promptly responding to queries and concerns. This proactive approach demonstrates the company's commitment to customer satisfaction and contributes to building a positive brand image. By sharing user-generated content and testimonials, Copa Holdings leverages the power of social proof to showcase customer satisfaction and generate buzz around its services.


While Copa Holdings has made significant strides in its social media marketing strategy, there are areas for improvement. Firstly, the company could enhance its use of targeted advertising to reach specific customer segments. By leveraging data analytics and audience insights, Copa Holdings can customize its social media campaigns to better address the preferences and needs of different customer groups.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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