Case Study: Cooper Tire & Rubber Social Media Strategy

Eager to learn how Cooper Tire & Rubber is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cooper Tire & Rubber.

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Introduction

Cooper Tire & Rubber is a global company specializing in the manufacturing and distribution of tires. With its headquarters in Findlay, Ohio, Cooper serves customers in various countries around the world. The company primarily caters to individual consumers, as well as original equipment manufacturers and replacement tire markets.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Cooper Tire & Rubber has managed to execute some commendable strategies. Firstly, the company maintains an active presence on popular social media platforms such as Facebook, Instagram, and Twitter. By doing so, they have successfully engaged with a wide audience and built a strong online community.

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After: Cooper Tire & Rubber's Successful Social Media Strategy

Cooper Tire & Rubber also leverages social media to provide valuable content to its followers. Through informative blog posts, video tutorials, and industry news, the company continuously educates its audience about the importance of tire maintenance, safety, and other relevant topics. This not only showcases their expertise but also helps establish trust and credibility among their customer base.

Conclusion

In addition, Cooper Tire & Rubber actively participates in social media conversations. They promptly respond to customer inquiries, concerns, and feedback. By maintaining open lines of communication, they are able to address customer needs effectively and demonstrate their commitment to excellent customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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