📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Cooper Industries Social Media Strategy

Eager to learn how Cooper Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cooper Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cooper Industries is a multinational company with its headquarters based in Houston, Texas. With a presence in over 30 countries, Cooper Industries caters to a wide range of clients in various industries including electrical, lighting, and power management.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Cooper Industries has been successful in utilizing various platforms to engage with its audience and promote its products. One of the key aspects of their strategy is their consistent and active presence on social media. They regularly update their profiles with relevant content, including product launches, industry news, and informative articles. By doing so, Cooper Industries keeps its followers informed and engaged.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cooper Industries's Successful Social Media Strategy

Furthermore, Cooper Industries has effectively used social media to showcase the capabilities and quality of its products. They share videos and images highlighting their innovative solutions, which not only educates their audience but also builds brand trust and credibility. By leveraging visual content, Cooper Industries ensures that their products stand out in a crowded market.

Conclusion

In terms of improvement, Cooper Industries could enhance its social media marketing strategy by increasing its engagement with customers. While they provide valuable information, responding to comments and inquiries from followers would further foster connections and build relationships. By actively engaging with users, Cooper Industries can address concerns, provide personalized solutions, and showcase its commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video