Case Study: Continental Airlines Social Media Strategy
Eager to learn how Continental Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Continental Airlines.
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Introduction
Continental Airlines is a leading global airline that operates out of the United States. With its headquarters in Houston, Texas, the airline has a strong presence in several countries, including the United States, Canada, Mexico, and various destinations in Europe, Asia, and Latin America. Catering to both leisure and business travelers, Continental Airlines aims to provide exceptional services to all its clients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Continental Airlines has adopted several good practices that have helped them effectively engage with their target audience. Firstly, the airline maintains active profiles on major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This allows them to reach a wider range of customers, staying connected and responsive to their inquiries and feedback.
After: Continental Airlines's Successful Social Media Strategy
Continental Airlines leverages social media to share exciting travel content, including stunning photographs and videos of their destinations, as well as travel tips and recommendations. They also promote special offers and discounts exclusively for their social media followers, incentivizing engagement and loyalty.
Conclusion
Moreover, the airline actively encourages customers to share their travel experiences, using hashtags and user-generated content to create a sense of community among travelers. This approach not only increases brand awareness but also fosters a positive image of the airline, as potential customers can see real-life experiences and feedback shared by fellow travelers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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