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Case Study: Construcciones y Auxiliar de Ferrocarriles Social Media Strategy

Eager to learn how Construcciones y Auxiliar de Ferrocarriles is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Construcciones y Auxiliar de Ferrocarriles.

Continue reading to find out!

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Construcciones y Auxiliar de Ferrocarriles, also known as CAF, is a leading global rail transport engineering and manufacturing company. Headquartered in Beasain, Spain, CAF operates in various countries worldwide, including the United States, Mexico, Brazil, and several European countries. The company specializes in the design, production, and maintenance of a wide range of rolling stock, including trains, trams, and locomotives. CAF caters to both public and private clients, providing innovative and sustainable solutions for urban and intercity mobility.

Before: The Challenges of Social Media Marketing

On social media, CAF has successfully utilized various strategies to engage with its audience and enhance its brand visibility. Firstly, the company consistently shares high-quality content relating to its projects, technological advancements, and industry insights. By showcasing their expertise and achievements, CAF establishes itself as a trusted authority in the rail transport sector. Additionally, the company actively interacts with its followers by responding to comments, messages, and inquiries promptly. This personalized approach not only fosters a sense of community but also strengthens customer relationships.

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After: Construcciones y Auxiliar de Ferrocarriles's Successful Social Media Strategy

CAF also leverages social media platforms to showcase its commitment to sustainability and corporate social responsibility. The company highlights its efforts in reducing carbon emissions, promoting energy efficiency, and improving the overall environmental impact of rail transportation. By emphasizing these initiatives, CAF effectively appeals to environmentally conscious consumers and aligns itself with global sustainability goals.


However, there are some areas where CAF could further improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content formats. While CAF consistently shares photos and text-based posts, incorporating videos, infographics, and interactive content can enhance user engagement and captivate a wider audience. Furthermore, CAF should consider collaborating with influencers or partnering with relevant industry publications to extend its reach and gain more exposure among different demographics.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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