Case Study: Computer Associates Intl. Social Media Strategy
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Introduction
Computer Associates Intl. (CA) is a multinational corporation that specializes in software solutions. With its headquarters in New York, USA, CA operates globally, serving clients in various industries such as banking, healthcare, and technology.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, CA has effectively leveraged various platforms to reach its target audience. Through their Twitter and LinkedIn accounts, the company actively shares industry insights, new product updates, and company announcements. By engaging with their audience through these channels, CA has successfully built a strong online presence and fostered meaningful connections with industry professionals and potential clients.
After: Computer Associates Intl.'s Successful Social Media Strategy
One of the strengths of CA's social media strategy is their emphasis on thought leadership. They regularly publish informative articles and whitepapers on their blog, positioning themselves as industry experts. By providing valuable content, CA not only enhances their credibility but also attracts a dedicated following who turn to them for insights and advice.
Conclusion
Additionally, CA excels in using social media for customer support. They promptly respond to queries and concerns raised by their customers via platforms like Twitter and Facebook, ensuring that their clients feel heard and valued. This commitment to customer satisfaction helps maintain strong relationships and fosters a positive brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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