Case Study: Compañía Cervecerías Unidas Social Media Strategy

Eager to learn how Compañía Cervecerías Unidas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Compañía Cervecerías Unidas.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Compañía Cervecerías Unidas, also known as CCU, is a leading beverage company that operates in several countries including Chile, Argentina, Colombia, and Uruguay. With its headquarters based in Santiago, Chile, CCU caters to a diverse range of clients, offering a wide variety of products such as beers, soft drinks, and spirits.

Before: The Challenges of Social Media Marketing

On social media, CCU has implemented an effective marketing strategy that allows them to engage with their audience and promote their products in a compelling way. One of the key strengths of CCU's social media marketing is its interactive content. Through creative campaigns and contests, CCU keeps its followers actively involved and encourages them to share their experiences with CCU products. This approach not only helps to strengthen customer loyalty but also generates valuable user-generated content.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Compañía Cervecerías Unidas's Successful Social Media Strategy

CCU also understands the power of influencer marketing in reaching its target audience. By collaborating with popular influencers in the beverage industry, CCU effectively extends its online reach and enhances brand awareness. These partnerships enable CCU to tap into new markets and connect with potential customers who might not have been familiar with their products before.


However, there are still areas where CCU's social media marketing strategy can be improved. One aspect that could benefit from enhancement is the consistency of their content. While CCU produces engaging campaigns, there is room for improvement in maintaining a regular posting schedule. By having a consistent presence, CCU can keep its audience engaged and build stronger relationships with their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video