Case Study: Companhia Siderúrgica Nacional Social Media Strategy

Eager to learn how Companhia Siderúrgica Nacional is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Companhia Siderúrgica Nacional.

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Companhia Siderúrgica Nacional (CSN) is a Brazilian multinational company primarily engaged in the production and sale of steel products. With headquarters located in São Paulo, Brazil, CSN operates in several countries, including Brazil, the United States, Portugal, and Germany. The company serves various clients, including construction, automotive, packaging, and energy industries.

Before: The Challenges of Social Media Marketing

On social media, CSN has implemented several effective strategies to engage with its audience. Firstly, the company regularly publishes informative and engaging content related to the steel industry. This includes posts about new product launches, industry trends, and updates on sustainability initiatives. By providing valuable insights, CSN positions itself as an authoritative figure in the industry and demonstrates its commitment to transparency.

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After: Companhia Siderúrgica Nacional's Successful Social Media Strategy

Secondly, CSN actively interacts with its followers by responding to comments, inquiries, and feedback. This level of engagement fosters a sense of community and builds trust among its audience. Additionally, CSN utilizes social media platforms to showcase its corporate social responsibility activities, including initiatives related to environmental conservation, employee welfare, and community development. This helps to create a positive brand image and strengthens its reputation as a socially responsible company.


While CSN has made significant strides in its social media marketing strategy, there are still areas for improvement. Firstly, the company could explore leveraging user-generated content by encouraging customers and stakeholders to share their experiences with CSN products. This would not only enhance credibility but also generate organic reach and engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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