Case Study: Community Bank System Social Media Strategy

Eager to learn how Community Bank System is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Community Bank System.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Community Bank System is a financial services company operating in the United States and serving clients primarily in the states of New York and Pennsylvania. With its headquarters located in Syracuse, New York, the company offers a range of banking and financial services to both individual and business clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Community Bank System has implemented several effective strategies to engage with its audience and build brand awareness. Firstly, the company maintains an active presence on various social media platforms such as Facebook, Twitter, and LinkedIn, allowing it to connect with clients and potential customers in a more personalized manner.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Community Bank System's Successful Social Media Strategy

One commendable aspect of Community Bank System's social media strategy is its emphasis on providing valuable and informative content. Through regular posts and updates, the company shares financial tips, news updates, and educational resources, catering to the needs of its diverse client base. This approach not only positions the company as a trusted financial resource but also helps in building long-term relationships with clients by providing them with relevant and useful information.


Additionally, Community Bank System effectively utilizes social media to promote its community involvement and corporate social responsibility initiatives. By showcasing their participation in local events, charities, and volunteer activities, the company demonstrates its commitment to the communities it serves, further establishing itself as a trustworthy and caring institution.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video