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Case Study: Commercial International Bank Social Media Strategy

Eager to learn how Commercial International Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Commercial International Bank.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Commercial International Bank (CIB) is one of Egypt's leading financial institutions, with its headquarters located in Cairo. As a prominent player in the Egyptian banking sector, CIB caters to a diverse range of clients, including individuals, small businesses, and large corporations. With a strong presence in Egypt and a growing international footprint, CIB is committed to leveraging social media to engage with its customers and enhance its marketing efforts.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Commercial International Bank's Successful Social Media Strategy

Positive Aspects of CIB's Social Media Strategy:

Conclusion

CIB’s social media strategy highlights some commendable practices. Firstly, the bank maintains an active presence on various social media platforms, including Facebook, Twitter, and Instagram. This multi-platform approach allows CIB to reach a wider audience and engage with customers across different demographics.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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