Case Study: Colliers International Social Media Strategy
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Introduction
Colliers International is a global real estate services and investment management company. With headquarters in Toronto, Canada, it operates in over 60 countries, catering to a wide range of clients including investors, property owners, and developers.
Before: The Challenges of Social Media Marketing
On social media, Colliers International adopts a well-rounded approach to connect with its audience. Through its presence on various platforms such as Facebook, Twitter, LinkedIn, and Instagram, the company effectively promotes its services, shares industry insights, and engages with users.
After: Colliers International's Successful Social Media Strategy
One of the notable strengths of Colliers International's social media strategy is the diverse content it offers. The company understands the importance of providing valuable information to its followers and shares relevant news articles, market reports, and industry trends. By doing so, they position themselves as an authoritative source in the real estate field, building trust and credibility with their audience.
Conclusion
Furthermore, Colliers International actively engages with its followers through social media. They respond to comments and queries promptly, fostering a sense of community and providing personalized attention to their audience. This interaction not only strengthens customer relationships but also helps the company gather insights about their clients' needs and preferences.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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