📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Cochlear Social Media Strategy

Eager to learn how Cochlear is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cochlear.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cochlear is a global medical device company that specializes in providing hearing solutions. With headquarters in Sydney, Australia, Cochlear operates in more than 100 countries worldwide. The company primarily focuses on addressing the needs of individuals with hearing loss, providing them with innovative products and services to improve their quality of life.

Before: The Challenges of Social Media Marketing

On social media, Cochlear has implemented a proactive and well-rounded marketing strategy to connect with its target audience. Here are some of the positive aspects of the company's social media efforts:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cochlear's Successful Social Media Strategy

1. Engaging Content: Cochlear consistently produces high-quality and visually appealing content on their social media platforms. They share informative videos, inspiring stories, and updates about new products or advancements in hearing technology. This approach not only educates and entertains their audience but also helps in building trust and credibility.

Conclusion

2. Community Building: Cochlear has successfully fostered an online community by encouraging interactions and conversations among its followers. The company actively responds to comments, questions, and concerns, creating a supportive and inclusive environment for individuals with hearing loss. This sense of community strengthens brand loyalty and encourages engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video