Case Study: Coca-Cola HBC Social Media Strategy

Eager to learn how Coca-Cola HBC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Coca-Cola HBC.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Coca-Cola HBC is a leading bottler of The Coca-Cola Company's non-alcoholic beverages, operating in 28 countries across Europe, Russia, and Nigeria. With its headquarters in Zug, Switzerland, the company addresses a wide range of clients, including consumers, retailers, and hospitality businesses.

Before: The Challenges of Social Media Marketing

On social media, Coca-Cola HBC excels in several areas. Firstly, the company consistently engages with its audience by maintaining an active presence on various platforms. By creating and sharing relevant content, they successfully build brand loyalty and establish a strong online community.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Coca-Cola HBC's Successful Social Media Strategy

Secondly, Coca-Cola HBC leverages user-generated content to enhance its social media marketing strategy. Through campaigns like "Share a Coke," where consumers can personalize their own bottles and share their experiences, the company encourages active participation and amplifies brand exposure.


Furthermore, Coca-Cola HBC effectively utilizes influencer collaborations. By teaming up with popular social media personalities and celebrities, the company initiates buzz-worthy campaigns that generate excitement and extend its reach to wider audiences.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video