📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Coca-Cola Bottlers Japan Social Media Strategy

Eager to learn how Coca-Cola Bottlers Japan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Coca-Cola Bottlers Japan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Coca-Cola Bottlers Japan, also known as CCBJI, is a prominent beverage company that operates in multiple countries including Japan, South Korea, and the Philippines. With its headquarters located in Tokyo, CCBJI caters to a diverse range of clients, from individuals seeking refreshing beverages to retailers and restaurants that offer Coca-Cola products to their customers.

Before: The Challenges of Social Media Marketing

On social media, CCBJI has implemented an effective marketing strategy that has yielded positive outcomes. Firstly, they have built a strong online presence by actively engaging with their audience across various platforms such as Facebook, Twitter, and Instagram. By consistently posting interesting and relevant content, CCBJI successfully captures the attention of their followers and keeps them engaged.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Coca-Cola Bottlers Japan's Successful Social Media Strategy

Secondly, CCBJI understands the importance of user-generated content and encourages their followers to share their personal experiences with Coca-Cola products. This creates a sense of community and allows CCBJI to leverage the power of social proof. By sharing customer stories and photos, they showcase the enjoyment and satisfaction that people derive from their products, thereby enhancing their brand image and credibility.


Additionally, CCBJI effectively utilizes social media as a platform for promotions and giveaways. By offering exclusive deals and contests, they incentivize their followers to engage with their content and actively participate in their campaigns. This not only increases brand loyalty but also helps in attracting new customers to try their products.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video