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Case Study: Coca-Cola Bottlers Japan Social Media Strategy

Eager to learn how Coca-Cola Bottlers Japan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Coca-Cola Bottlers Japan.

Continue reading to find out!

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Introduction

Coca-Cola Bottlers Japan, also known as CCBJI, is a prominent beverage company that operates in multiple countries including Japan, South Korea, and the Philippines. With its headquarters located in Tokyo, CCBJI caters to a diverse range of clients, from individuals seeking refreshing beverages to retailers and restaurants that offer Coca-Cola products to their customers.

Before: The Challenges of Social Media Marketing

On social media, CCBJI has implemented an effective marketing strategy that has yielded positive outcomes. Firstly, they have built a strong online presence by actively engaging with their audience across various platforms such as Facebook, Twitter, and Instagram. By consistently posting interesting and relevant content, CCBJI successfully captures the attention of their followers and keeps them engaged.

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After: Coca-Cola Bottlers Japan's Successful Social Media Strategy

Secondly, CCBJI understands the importance of user-generated content and encourages their followers to share their personal experiences with Coca-Cola products. This creates a sense of community and allows CCBJI to leverage the power of social proof. By sharing customer stories and photos, they showcase the enjoyment and satisfaction that people derive from their products, thereby enhancing their brand image and credibility.

Conclusion

Additionally, CCBJI effectively utilizes social media as a platform for promotions and giveaways. By offering exclusive deals and contests, they incentivize their followers to engage with their content and actively participate in their campaigns. This not only increases brand loyalty but also helps in attracting new customers to try their products.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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