Case Study: CNO Financial Group Social Media Strategy

Eager to learn how CNO Financial Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CNO Financial Group.

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CNO Financial Group is a leading American financial services company that operates primarily in the United States. With its headquarters located in Carmel, Indiana, CNO Financial Group focuses on providing insurance products and services to middle-income individuals and families.

Before: The Challenges of Social Media Marketing

Section 2:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CNO Financial Group's Successful Social Media Strategy

In terms of social media marketing strategy, CNO Financial Group has been making commendable efforts. The company actively maintains a presence on various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube. Through these platforms, they engage with their target audience by sharing informative and relevant content related to insurance, financial planning, and retirement.


CNO Financial Group utilizes creative and visually appealing content, including videos, infographics, and blog posts, to effectively communicate with their followers. They consistently provide valuable information, such as tips for financial security, retirement planning, and insurance coverage selection. By doing so, CNO Financial Group positions itself as a trusted source of information and expertise in the financial services industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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