Case Study: Cleveland-Cliffs Social Media Strategy
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Introduction
Cleveland-Cliffs is a multinational company primarily operating in the United States and Canada. With its headquarters in Cleveland, Ohio, it engages in the mining and manufacturing of iron ore pellets, metallics, and steel products. The company caters to a wide range of clients including steel producers, automotive manufacturers, and infrastructure developers.
Before: The Challenges of Social Media Marketing
On social media, Cleveland-Cliffs has successfully implemented several noteworthy strategies to engage with its audience. Firstly, the company actively shares educational content related to the mining and steel industries. By providing updates, insights, and information, they not only establish themselves as an industry leader but also cultivate a sense of trust among their followers.
After: Cleveland-Cliffs's Successful Social Media Strategy
Furthermore, Cleveland-Cliffs effectively utilizes visual storytelling through compelling images and videos. This approach allows them to showcase their operations, products, and the impact they have on various industries. By employing visual content, the company grabs the attention of their audience and ensures a memorable experience.
Conclusion
Additionally, the company excels in fostering customer engagement on social media platforms. Cleveland-Cliffs regularly interacts with their followers by responding to queries, acknowledging compliments, and addressing concerns promptly. This customer-centric approach not only builds a loyal following but also enhances the company's reputation for excellent customer service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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