Case Study: Clearwater Paper Social Media Strategy
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Introduction
Clearwater Paper is a leading provider of high-quality private label tissue, bleached paperboard, and wood products. With its headquarters in Spokane, Washington, Clearwater Paper has operations in the United States and Canada. The company primarily serves retail customers, including grocery stores, convenience stores, and discount retailers.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Clearwater Paper has implemented several commendable strategies to engage with its audience effectively. Firstly, the company regularly shares visually appealing content on platforms like Facebook, Instagram, and Pinterest. By showcasing its products in creative ways, Clearwater Paper captures the attention of potential customers and encourages them to explore further.
After: Clearwater Paper's Successful Social Media Strategy
Another strength of Clearwater Paper's social media marketing strategy lies in its commitment to providing valuable and informative content. The company frequently shares tips and tricks for sustainable living and offers suggestions for incorporating its products into everyday life. This approach not only helps build trust with its audience but also positions Clearwater Paper as an authority in the industry.
Conclusion
Clearwater Paper also displays a strong dedication to customer engagement on social media. The company promptly responds to comments, questions, and concerns from its audience, showing that it values their opinions. By actively participating in conversations and addressing customer needs, Clearwater Paper has created a sense of community and loyalty among its followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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