📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Clarivate Social Media Strategy

Eager to learn how Clarivate is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Clarivate.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Clarivate is a global information solutions company headquartered in Philadelphia, Pennsylvania. With a presence in over 40 countries worldwide, the company caters to clients in various industries, including academic, government, pharmaceutical, and technology sectors.

Before: The Challenges of Social Media Marketing

Being a market leader, Clarivate understands the significance of social media as a powerful tool for engagement, brand building, and customer support. Through its social media presence, Clarivate effectively connects with its target audience, showcases its expertise, and fosters meaningful conversations.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Clarivate's Successful Social Media Strategy

On social media platforms like LinkedIn and Twitter, Clarivate shares valuable industry insights, research findings, and thought leadership articles. By doing so, the company positions itself as a trusted authority and resource in its respective fields. Additionally, Clarivate actively engages with its followers by responding to comments, addressing queries, and providing assistance, thereby enhancing customer satisfaction and loyalty.

Conclusion

Moreover, Clarivate leverages social media as a platform to highlight its corporate social responsibility initiatives. By featuring stories of community involvement and sustainability efforts, the company showcases its commitment to making a positive impact beyond business goals. This demonstrates a genuine concern for societal issues, resonating with socially conscious clients and stakeholders.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video