Case Study: Clarivate Social Media Strategy
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Introduction
Clarivate is a global information solutions company headquartered in Philadelphia, Pennsylvania. With a presence in over 40 countries worldwide, the company caters to clients in various industries, including academic, government, pharmaceutical, and technology sectors.
Before: The Challenges of Social Media Marketing
Being a market leader, Clarivate understands the significance of social media as a powerful tool for engagement, brand building, and customer support. Through its social media presence, Clarivate effectively connects with its target audience, showcases its expertise, and fosters meaningful conversations.
After: Clarivate's Successful Social Media Strategy
On social media platforms like LinkedIn and Twitter, Clarivate shares valuable industry insights, research findings, and thought leadership articles. By doing so, the company positions itself as a trusted authority and resource in its respective fields. Additionally, Clarivate actively engages with its followers by responding to comments, addressing queries, and providing assistance, thereby enhancing customer satisfaction and loyalty.
Conclusion
Moreover, Clarivate leverages social media as a platform to highlight its corporate social responsibility initiatives. By featuring stories of community involvement and sustainability efforts, the company showcases its commitment to making a positive impact beyond business goals. This demonstrates a genuine concern for societal issues, resonating with socially conscious clients and stakeholders.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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