Case Study: City Union Bank Social Media Strategy

Eager to learn how City Union Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for City Union Bank.

Continue reading to find out!

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City Union Bank is a prominent banking institution that has been serving customers in India since its establishment in 1904. With its headquarters in Kumbakonam, Tamil Nadu, the bank has expanded its services across the country, catering to a wide range of clients including individuals, businesses, and institutions.

Before: The Challenges of Social Media Marketing

On social media platforms, City Union Bank has implemented various strategies to effectively engage with its audience and demonstrate its commitment to customer satisfaction. Firstly, the bank ensures regular and consistent updates across its social media channels. This includes sharing informative content, news updates, and engaging posts to keep customers informed and entertained.

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After: City Union Bank's Successful Social Media Strategy

Secondly, City Union Bank actively promotes its products and services on social media platforms. By showcasing their offerings through engaging visuals and persuasive captions, the bank effectively highlights the benefits and features of their financial solutions. Additionally, the bank encourages customers to take advantage of their offerings by running promotional campaigns and contests exclusively on social media platforms.


Moreover, City Union Bank utilizes social media as a channel for customer support. Through timely responses to customer queries and complaints, the bank demonstrates its commitment to resolving issues and providing satisfactory solutions. By being accessible through social media, the bank ensures a seamless customer experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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