Case Study: Citizens Financial Group Social Media Strategy

Eager to learn how Citizens Financial Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Citizens Financial Group.

Continue reading to find out!

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Citizens Financial Group, headquartered in Providence, Rhode Island, is a prominent banking institution serving clients in the United States and the United Kingdom. With a focus on individuals, businesses, and institutional investors, the company offers a wide range of financial products and services.

Before: The Challenges of Social Media Marketing

On social media, Citizens Financial Group has successfully engaged with its audience through various platforms, showcasing its commitment to customer satisfaction. One of the notable strengths of their social media marketing strategy is its emphasis on timely and relevant content. Whether it's providing financial advice or sharing updates on new products and services, the company ensures that its social media presence remains informative and valuable to its clients.

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After: Citizens Financial Group's Successful Social Media Strategy

Furthermore, Citizens Financial Group actively encourages engagement and interaction with its audience. Through thoughtful and prompt responses to customer queries and comments, they have effectively built trust and strengthened their customer relationships on social media. This personalized approach has contributed to the positive perception of the company among its followers.


While Citizens Financial Group has made significant strides in its social media marketing, there are areas for improvement. One aspect that could be enhanced is the use of visual content. Incorporating more visually appealing graphics, images, and videos into their social media posts could help capture the attention of a broader audience and improve overall engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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