Case Study: Citizen Watch Social Media Strategy

Eager to learn how Citizen Watch is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Citizen Watch.

Continue reading to find out!

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Citizen Watch is a renowned Japanese watchmaker with its headquarters located in Tokyo. Established in 1918, the company has expanded its presence globally and operates in various countries, including the United States, Europe, and Asia. Citizen Watch caters to a diverse clientele, offering a range of timepieces that combine innovation, precision, and style.

Before: The Challenges of Social Media Marketing

On social media platforms, Citizen Watch has successfully implemented an effective marketing strategy. Firstly, the company engages its audience by regularly sharing captivating and visually appealing content. Through high-quality images and videos, they showcase their latest watch designs and highlight the intricate craftsmanship behind each timepiece. This approach not only captivates current customers but also attracts potential consumers, driving engagement and brand awareness.

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After: Citizen Watch's Successful Social Media Strategy

Secondly, Citizen Watch uses social media to foster a community of watch enthusiasts. They encourage user-generated content by utilizing hashtags and conducting contests that invite customers to share photos and stories about their Citizen watches. By doing so, the brand creates a sense of belonging and loyalty among its customers, and also gains valuable user-generated content that serves as authentic testimonials for prospective buyers.


Furthermore, Citizen Watch effectively utilizes influencer marketing to expand its reach. They collaborate with notable influencers in the fashion and lifestyle industry, who endorse and showcase the brand's watches to their followers. This strategy not only enhances brand credibility but also exposes Citizen Watch to a wider audience, driving conversions and sales.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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