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Case Study: CITIC Securities Social Media Strategy

Eager to learn how CITIC Securities is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CITIC Securities.

Continue reading to find out!

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Introduction

CITIC Securities is a leading investment banking and securities firm, headquartered in China. With a presence in multiple countries, including China, Hong Kong, the United States, and the United Kingdom, CITIC Securities caters to a diverse range of clients, including institutional investors, corporations, and individual investors.

Before: The Challenges of Social Media Marketing

On social media, CITIC Securities has implemented a well-rounded and effective marketing strategy. Firstly, the company utilizes various social media platforms, such as WeChat, Twitter, and LinkedIn, to reach its target audience. This multichannel approach enables CITIC Securities to engage with clients and investors across different demographics and geographies.

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After: CITIC Securities's Successful Social Media Strategy

Secondly, CITIC Securities leverages social media to provide timely and valuable market insights. Through regular updates and analysis, the company keeps its followers informed about market trends, economic developments, and investment opportunities. By sharing expertise and knowledge, CITIC Securities establishes itself as a trusted source of information and cultivates a strong online reputation.

Conclusion

Thirdly, the company actively engages with its audience by fostering two-way communication. CITIC Securities encourages dialogue through interactive posts, responding to comments and inquiries promptly. This approach not only builds a sense of community but also allows the company to address any concerns or questions raised by its clients and investors.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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