Case Study: CITIC Bank Social Media Strategy

Eager to learn how CITIC Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CITIC Bank.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


CITIC Bank, headquartered in Beijing, China, is one of the largest commercial banks in the country. With a presence in various countries around the world, including the United States, Canada, Australia, and Hong Kong, CITIC Bank primarily caters to individual clients, small and medium-sized enterprises, and corporate customers.

Before: The Challenges of Social Media Marketing

On social media, CITIC Bank has adopted commendable strategies to engage with its target audience effectively. The bank leverages platforms like Twitter, Facebook, and LinkedIn to stay connected with its clients and provide them with valuable financial information and updates. By sharing useful content such as financial tips, investment advice, and industry insights, CITIC Bank positions itself as a reliable source of information, adding value to the online community.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: CITIC Bank's Successful Social Media Strategy

Moreover, CITIC Bank utilizes engaging visuals and creative infographics to make complex financial concepts more accessible and easy to understand. These visually appealing posts not only capture the attention of their followers but also simplifies financial knowledge, making it more approachable for a wider audience. Additionally, the bank actively encourages its followers to ask questions and provides prompt responses, thereby fostering a sense of trust and accessibility.


While CITIC Bank excels in several aspects of social media marketing, there are areas where improvement could be made. Firstly, the bank could consider expanding its social media presence to platforms such as Instagram and YouTube, which have proven to be effective channels for engaging younger audiences. By creating visually appealing content and utilizing video-based formats, CITIC Bank can further enhance its reach and connect with a more diverse set of potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video