📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Cisco Systems Social Media Strategy

Eager to learn how Cisco Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Cisco Systems.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Cisco Systems, Inc. is a multinational technology company that specializes in networking hardware, software, and telecommunications equipment. Headquartered in San Jose, California, Cisco operates in over 180 countries worldwide, catering to a diverse range of clients, including businesses, governments, and service providers.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Cisco Systems has implemented several effective strategies to engage with its target audience and enhance brand visibility. Firstly, the company maintains an active presence on major social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, allowing it to reach a wide range of users across different demographics. Cisco leverages these platforms to share informative content, industry news, and updates about its products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Cisco Systems's Successful Social Media Strategy

One commendable aspect of Cisco's social media marketing strategy is its focus on thought leadership. The company consistently publishes high-quality, industry-specific content, including blog posts, whitepapers, and videos, showcasing its expertise and thought leadership in the networking and technology field. By providing valuable insights and solutions to its followers, Cisco positions itself as a trusted authority, fostering a sense of credibility and brand loyalty.

Conclusion

Moreover, Cisco effectively utilizes social media to engage and interact with its audience. The company actively responds to customer inquiries, comments, and feedback, creating a two-way communication channel that fosters meaningful connections. Cisco also regularly hosts live webinars, Q&A sessions, and Twitter chats to address customer queries and provide real-time support, further strengthening its relationship with its client base.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video