Case Study: CIMB Group Social Media Strategy

Eager to learn how CIMB Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for CIMB Group.

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CIMB Group is a leading banking institution headquartered in Kuala Lumpur, Malaysia. With a strong presence in ASEAN countries including Malaysia, Indonesia, Thailand, and Singapore, CIMB Group addresses a diverse range of clients ranging from individuals to SMEs and large corporations.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, CIMB Group has managed to leverage various platforms effectively to engage with its target audience. Firstly, the company maintains active profiles on popular social media channels such as Facebook, Twitter, and Instagram. This allows them to reach out to a wider audience and share valuable content related to their banking services, financial advice, and industry insights.

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After: CIMB Group's Successful Social Media Strategy

One of the notable strengths of CIMB Group's social media marketing strategy is its focus on creating informative and engaging content. By providing valuable insights and tips, the company establishes itself as a trusted financial advisor and resource. This approach helps to build credibility with their target audience and encourages customer engagement and loyalty.


Moreover, CIMB Group actively encourages customer interaction through their social media channels. They promptly respond to customer queries, concerns, and feedback, demonstrating a commitment to providing excellent customer service. This responsiveness fosters stronger relationships with customers and enhances overall customer experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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